# Professor Yannis Bakos's research on comparison shopping

1 January 18, 2017 Stern in the News ![National Law Review 192 x 144](/sites/default/files/styles/246w/public/assets/images/nationallawreview192x144.jpg?itok=2Zt3sTe4)>

Excerpt from the [National Law Review](http://www.natlawreview.com/article/snuggie-seeks-millions-amazon-counterfeits) -- "\[[Bakos](http://www.stern.nyu.edu/faculty/bio/yannis-bakos)\] found that people will still shop at an eStore they trust without checking all the prices readily available on the internet. Much like the days before online shopping, a person would walk into a store, see the price posted for an item, and decide if it was worth it."

[Read more](http://www.natlawreview.com/article/snuggie-seeks-millions-amazon-counterfeits)