# Research by Prof. Adam Alter on financial insecurity and deprivation

1 June 20, 2016 strategy + business ![Strategy and Business logo](/sites/default/files/styles/246w/public/assets/images/con_032862.jpg?itok=iS64SU8w)>

Excerpt from [Strategy + Business](http://www.strategy-business.com/article/The-Financial-Insecurity-Bias?gko=59816) -- "...when people believe others are better off, they want things they think those other people don’t have. However, when the items are less available because their peers already have them, it diminishes the ability for these items to offset the relative imbalance in resources, and the effect goes away."

[Read more](http://www.strategy-business.com/article/The-Financial-Insecurity-Bias?gko=59816)