# Understanding Reputational Capital

1 Opinion January 28, 2015Professor [Sonia Marciano](http://www.stern.nyu.edu/faculty/bio/sonia-marciano) tackles the topic of reputational capital, and explains how firms and organizations might react when faced with a downward descent in reputational capital (based on Daniel Diermeier's Reputation Rules: Strategies for Managing Your Company's Most Valuable Asset).