# Why Every Dad Should Kiss His Son.

1 Opinion May 31, 2023 Men's Health Magazine ![Scott Galloway headshot ](/sites/default/files/styles/246w/public/assets/images/Scott%20Galloway%20Article%20images%20230x260.jpg?itok=rSGSTSeO)By Scott Galloway

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Yesterday my eldest boy was an infant. Now he’s in high school. By the time I wake up tomorrow, he’ll be in his 20s. I worry about the cohort he is joining so (shockingly) soon.

One stat, from Pew Research Center, tells the story: Sixty-three percent of American men aged 18 to 29 are single—up from 51 percent just three years ago.

What they’re missing is affection.

I kiss my boys and hold their hands. It’s such a small thing, but it’s joyful and profound. Kissing them is something I owe to a friend of mine from my 20s whose Italian father looked like Burt Reynolds’s younger brother and who would kiss his adult son, unashamedly on the lips, when they met. The first time I saw it, I was shocked. Then I thought, *This is nice*.

Read the full [*Men's Health* article](https://www.menshealth.com/trending-news/a43646020/why-every-dad-should-kiss-his-son/).
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*Scott Galloway is a Professor of Marketing at NYU Stern.*

## More from Scott Galloway

- [America’s False Idols.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/america-s-false-idols)
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- [The Thin Line Entrepreneurs Must Be Careful Not to Cross.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/thin-line-entrepreneurs-must-be-careful-not-cross)
- [Web3 Promises to Put the Internet into the Hands of the People. Don't Believe the Hype.](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/web3-promises-put-internet-hands-people-don-t-believe-hype)
- [The Case for Breaking Up Amazon, Apple, Facebook and Google ](https://www.stern.nyu.edu/index%2ephp/experience-stern/faculty-research/case-breaking-amazon-apple-facebook-and-google)