# Prof. Priya Raghubir on the resurrection of old brands to attract Baby Boomers

1 Faculty News January 20, 2014 ![Associated Press logo](/sites/default/files/styles/246w/public/assets/images/con_031530.jpg?itok=uSjLQY9n)>

Excerpt from [AP TV](http://www.10news.com/home/mobile-showcase/new-marketing-resurrects-old-brands-to-attract-baby-boomers-01202014) -- "'The Baby Boomer story is a simple story. They look back to their past with rose-tinted glasses. Everything that happened when they were young was wonderful,' said [Priya Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir), professor of marketing at New York University."

[Watch the video](http://www.10news.com/home/mobile-showcase/new-marketing-resurrects-old-brands-to-attract-baby-boomers-01202014)