# Prof. Luke Williams emphasizes the importance of innovation in a keynote speech at ISPA EXPO

1 Faculty News May 14, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_047826.jpg?itok=Lz6sk0xl)>

Excerpt from [BedTimes Magazine](http://bedtimesmagazine.com/2014/05/luke-williams-delivers-disruptive-keynote-at-ispa-expo-2014/) -- “'Any organization that’s only embracing incremental change is in a dangerous position,' said [Williams](http://www.stern.nyu.edu/faculty/bio/luke-williams). 'That path is getting narrower and narrower, until at the end, the customer has forsaken you for someone else that you didn’t even see coming.'”
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Read more](http://bedtimesmagazine.com/2014/05/luke-williams-delivers-disruptive-keynote-at-ispa-expo-2014/)