# Prof. Scott Galloway believes Instagram will become the most powerful social media platform

1 Faculty News May 8, 2014 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/video/why-instagram-is-the-hottest-social-media-platform-cx7cExLaT2~8yvGq3FLiBw.html) -- "The percentage of the traffic you get from Facebook to a retailer does not convert at a high rate. The traffic is what we could call low-grade traffic. Whereas, the traffic coming off of Instagram tends to convert at a high rate and have a higher average order value when people do buy."

[Watch the video](http://www.bloomberg.com/video/why-instagram-is-the-hottest-social-media-platform-cx7cExLaT2~8yvGq3FLiBw.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/videos/2014-05-08/why-instagram-is-the-hottest-social-media-platform).