# Prof. Arun Sundararajan on the emergence of crowdfunding

1 Faculty News April 9, 2014 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/2014-04-09/crowdfunding-lures-investors-seeking-stock-over-goggles.html) -- “'It’s going to be a big market and it’s going to change how a lot of small businesses finance themselves,' said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University’s Leonard N. Stern School of Business."

[Read more](http://www.bloomberg.com/news/2014-04-09/crowdfunding-lures-investors-seeking-stock-over-goggles.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/news/2014-04-09/crowdfunding-lures-investors-seeking-stock-over-goggles-tech), [The Boston Globe](http://www.bostonglobe.com/business/2014/04/09/crowdfunding-lures-investors-seeking-stock-over-freebies/Gd8kcslisrEtl7z3t7LLJN/story.html) and [Exame](http://exame.abril.com.br/tecnologia/noticias/crowdfunding-atrai-investidores-por-acoes-em-vez-de-oculos).