# Prof. Arun Sundararajan explains the need for data collection in the sharing economy

1 Faculty News May 16, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_041980.jpg?itok=mV5AO8wH)>

Excerpt from [Boston Magazine](http://www.bostonmagazine.com/news/blog/2013/05/16/ridesharing-consolidates/) -- "'I think there is the growing realization that some portion of your business, in a number of industries, is going to involve a shared product rather than an owned asset,' he said. 'Now companies have to say, well, after I sell my product to my customers, are they using it efficiently? Because if they’re not using it efficiently, can I be sure that some sharing economy marketplace isn’t gonna come along and offer them a more efficient substitute?'”

[Read more](http://www.bostonmagazine.com/news/blog/2013/05/16/ridesharing-consolidates/)