# Prof. Scott Galloway discusses Apple's pricing strategy in China for the new iPhone 5C

1 Faculty News September 11, 2013 ![China Daily logo](/sites/default/files/styles/246w/public/assets/images/con_030721.jpg?itok=tg2Q-bhu)>

Excerpt from [China Daily](http://usa.chinadaily.com.cn/china/2013-09/11/content_16959908.htm) -- “'I think it's a mistake not to more aggressively pursue a larger part of the market with a phone at $400 (still more expensive than most of market),' said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a professor of marketing at New York University’s Stern School of Business. 'The (marginally) lower price doesn't do enough to warrant a different product.'”

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