# Prof. Eitan Muller is interviewed about innovation

1 Faculty News May 6, 2014 ![CKGSB Logo](/sites/default/files/styles/246w/public/assets/images/con_041320.jpg?itok=9jB4XOpV)>

Excerpt from [CKGSB Knowledge](http://knowledge.ckgsb.edu.cn/2014/05/06/china-business-strategy/diffusion-of-innovation-what-sticks-what-doesnt-and-why/) -- "We can quantify the dollar value of innovation. And I think that’s one of the major issues that many managers face. They have to find out whether they should to put more money into the R&D or stop it. That’s a major decision and that depends on expected value of that innovation which we can quantify."

[Read more](http://knowledge.ckgsb.edu.cn/2014/05/06/china-business-strategy/diffusion-of-innovation-what-sticks-what-doesnt-and-why/)