# Prof. Durairaj Maheswaran is interviewed about Chinese companies in global markets

1 Faculty News August 7, 2013 ![CKGSB Logo](/sites/default/files/styles/246w/public/assets/images/con_041320.jpg?itok=9jB4XOpV)>

Excerpt from [CKGSB Knowledge](http://knowledge.ckgsb.edu.cn/2013/08/07/china/how-can-chinese-companies-compete-in-global-markets/) -- "[Durairaj Maheswaran](http://www.stern.nyu.edu/faculty/bio/durairaj-maheswaran), the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the globalization of companies in terms of a 'Five C' model of competitive advantage. In simple terms, this model examines how a company’s core benefit, competition, culture, corporate structure and country of origin impact its globalization strategy."

[Read more](http://knowledge.ckgsb.edu.cn/2013/08/07/china/how-can-chinese-companies-compete-in-global-markets/)