# Prof. Arun Sundararajan on the sharing economy's move to the mainstream

1 Faculty News November 18, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_041821.jpg?itok=N3bHLRNd)>

Excerpt from [CNET](http://news.cnet.com/8301-1035_3-57612679-94/from-geek-street-to-main-street-ride-sharings-road-to-a-mass-market/) -- "[Arun Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University's Stern School of Business, said all peer-to-peer companies are challenged with making people relate to these new services."

[Read more](http://news.cnet.com/8301-1035_3-57612679-94/from-geek-street-to-main-street-ride-sharings-road-to-a-mass-market/)