# Prof. Adam Alter discusses the psychology of color, from his book, "Drunk Tank Pink"

1 Faculty News May 19, 2013 ![CBS News logo](/sites/default/files/styles/246w/public/assets/images/con_031726.jpg?itok=XPqKNXWl)>

Excerpt from [CBS Sunday Morning](http://www.cbsnews.com/video/watch/?id=50147136n) -- "'Some of the researchers believe that it's biological in origin -- that there's something about the way this color interacts with our eyes and with our brains and with our physiology to weaken us,' said [Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter). 'I think another alternative is that it's just based on the association.'"

[Read more](http://www.cbsnews.com/video/watch/?id=50147136n)