# In a feature story on the success of Apple, Professor Ari Ginsberg notes that incremental innovation is not always less desirable than disruptive innovation

1 Faculty News January 24, 2020 ![investorplace_190x145](/sites/default/files/styles/246w/public/assets/images/investorplace_190x145.jpg?itok=AokB7bgn)>

Excerpt from [InvestorPlace](https://investorplace.com/2020/01/apple-stock-come-too-far-too-fast/) -- "'Under the leadership of Steve Jobs, Apple became a famous tech company for harnessing its disruptive innovations to \[drive\] explosive performance, particularly \[in\] its iPhone and iPad products,' says [Ginsberg](https://www.stern.nyu.edu/faculty/bio/ari-ginsberg). 'In contrast, under the leadership of Tim Cook it has become a stable, market-leading company that now continuously adds incremental innovations to their current product lines.”'

[Read More](https://investorplace.com/2020/01/apple-stock-come-too-far-too-fast/)