# Five winning student venture teams from Stern's $300K Entrepreneurs Challenge, hosted by the Berkley Center for Entrepreneurship, are spotlighted; Profs Hegde & Franklin explain how the competition helps students navigate through the startup process

1 School News June 24, 2020 ![American Entrepreneurship Today Logo 190 x 145](/sites/default/files/styles/246w/public/assets/images/American%20Entrepreneurship%20Today%20Logo%20190%20x%20145.jpg?itok=CpXHO1U8)>

Excerpt from [American Entrepreneurship Today](https://www.americanentrepreneurship.com/funding-news/nyu-stern-300k-entrepreneurs-challenge-gives-teams-pathway-market) -- “'A common startup trap many would-be entrepreneurs fall into is developing a solution in search of a problem,' said Professor [Cynthia Franklin](https://www.stern.nyu.edu/faculty/bio/cynthia-franklin), director of the Berkley Center for Entrepreneurship. 'With the help of our rigorous process, each of these teams identified a demonstrated and compelling market need as well as a clear path forward.'"

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