# Prof. Scott Galloway's predictions on Apple are featured

1 Faculty News December 31, 2013 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/barbarathau/2013/12/31/five-of-the-smartest-retail-moves-in-2013/) -- "Look now for Ahrendts to bring her tech-enhanced fashion acumen to Apple, which could mean an expansion of the brand to apparel and accessories such as handbags, jewelry and watches, said [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), founder of digital think tank L2. It’s all part of Apple’s unstated bid to be the global prestige brand of record, Galloway told me in October."

[Read more](http://www.forbes.com/sites/barbarathau/2013/12/31/five-of-the-smartest-retail-moves-in-2013/)