# Prof. Xavier Gabaix's research on choosing products and services is cited

1 Faculty News December 7, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2013/12/08/business/so-easy-to-sign-up-and-so-hard-to-cancel.html?_r=0) -- "A paper by two economists, [Xavier Gabaix](http://www.stern.nyu.edu/faculty/bio/xavier-gabaix) of New York University and David Laibson of Harvard, provides an explanation. When people are choosing a product or service, they don’t pay close attention to all of its features. When I signed up for cable, I wasn’t thinking about the headaches of canceling down the road."

[Read more](http://www.nytimes.com/2013/12/08/business/so-easy-to-sign-up-and-so-hard-to-cancel.html?_r=0)