# Prof. Scott Galloway on Apple's strength as a brand

1 Faculty News March 26, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://media.bloomberg.com/bb/avfile/News/Surveillance/vEkvEwPOxgzg.mp3) -- "The markets are assumed to be bipolar. Apple could do no wrong a year ago and now everyone's decided that it's had this huge fall from grace. It is still the product that's a self-expressive benefit, it says something about you, it stands for innovation, heritage, incredible price premium. Hands down, the best brand in the world."

[Listen to the interview](http://media.bloomberg.com/bb/avfile/News/Surveillance/vEkvEwPOxgzg.mp3)