# Prof. Scott Galloway on the opportunity for companies to purchase naming rights to transit stations

1 Faculty News January 8, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_044915.jpg?itok=_uDju1QJ)>

Excerpt from [The Atlantic Cities](http://www.theatlanticcities.com/commute/2014/01/us-cities-havent-given-selling-naming-rights-transit-stations/8007/) -- "According to [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at the NYU Stern School of Business, naming rights for big city infrastructure is actually not a bad sell. It comes with the guarantee that millions of people will see the brand on a more permanent basis. Galloway says his gut is that a lot of companies might want to purchase naming rights for things like mass transit, they’re just not sure how much they're really worth."

[Read more](http://www.theatlanticcities.com/commute/2014/01/us-cities-havent-given-selling-naming-rights-transit-stations/8007/)