# Prof. Scott Galloway on the benefits of brand partnerships

1 Faculty News March 20, 2013 ![NPR logo](/sites/default/files/styles/246w/public/assets/images/con_030855.jpg?itok=Ti1_93MD)>

Excerpt from [NPR](http://www.npr.org/2013/03/20/174867739/jcpenney-hopes-joe-fresh-partnership-will-reboot-sales-with-new-customers) -- "The better brands don't want to be in mediocre distribution. Better distribution doesn't want to carry mediocre brands. So there's always a tussle and an attempt to move up the ladder in terms of finding a husband or a wife that's smarter and better looking than you."

[Listen here](http://www.npr.org/2013/03/20/174867739/jcpenney-hopes-joe-fresh-partnership-will-reboot-sales-with-new-customers)