# Prof. Scott Galloway on the outlook for new smartphones

1 Faculty News September 3, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg TV](http://www.bloomberg.com/video/are-iphone-s-a-necessary-accessory-for-the-wealthy-KBmUfSKOSFq5v6RymW8FtQ.html) -- "The thing I’m watching for, or I think the most interesting event is Apple’s launch of a discount phone – the 5C. They’ve effectively been relegated to the high-end market. Apple became the largest market cap company on the backs of one unbelievable phenomena. They became the low-cost producer at the premium price; the biggest market share, lowest price. That would be like if Ferrari had the market share of Toyota – that’s a very powerful cocktail…"

[Watch the video](http://www.bloomberg.com/video/are-iphone-s-a-necessary-accessory-for-the-wealthy-KBmUfSKOSFq5v6RymW8FtQ.html)