# Prof. Scott Galloway on Nike's possible exit from the wearable technology business

1 Faculty News April 21, 2014 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/video/is-nike-calling-it-a-day-on-wearable-tech-m~ho0plqRvSMeoVAxSQ~CA.html) -- "Here's the argument against the whole thing. The wearables market is already evolved, it's already got a great player and it's \[the iPhone\]."

[Watch the video](http://www.bloomberg.com/video/is-nike-calling-it-a-day-on-wearable-tech-m~ho0plqRvSMeoVAxSQ~CA.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/videos/2014-04-21/is-nike-calling-it-a-day-on-wearable-tech).