# In an op-ed, NYU Global Research Prof. Ian Bremmer defines the new rules of globalization

1 Faculty News January 1, 2014 ![Harvard Business Review logo](/sites/default/files/styles/246w/public/assets/images/con_032358.jpg?itok=cHztGP4H)>

Excerpt from [Harvard Business Review](http://hbr.org/2014/01/the-new-rules-of-globalization/ar/1) -- "In globalization’s heyday, strategic sectors—those in which governments take an active interest—and nonstrategic ones were easy to identify. Multinational companies could enter some industries, such as soft drinks, all over the world; other sectors, such as aircraft manufacturing, were off-limits. That’s why Coca-Cola sells its products in more than 200 countries today, while Lockheed Martin generates 80% of its revenues from sales to the U.S. government and employs 95% of its workforce in the United States. In the new era of guarded globalization, however, any sector could prove to be strategic, depending on a government’s attitudes and policies."
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Read more](http://hbr.org/2014/01/the-new-rules-of-globalization/ar/1)