# Prof. Arun Sundararajan on price variations in the sharing economy

1 Faculty News January 14, 2014 ![Huffington Post logo](/sites/default/files/styles/246w/public/assets/images/huffpost192x144.jpg?itok=sF2Y0c9v)>

Excerpt from [The Huffington Post](http://www.huffingtonpost.com/turnstyle/whos-behind-the-wheel-may_b_4598503.html) -- "Stern School of Business Professor [Arun Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan) says we may see an overall shift in consumer attitudes toward surge pricing in the coming year, as the ridesharing market 'thickens,' with more supply coming online, and less volatile price swings."

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