# Prof. Aswath Damodaran's valuation of the Coke brand is highlighted

1 Faculty News April 16, 2014 ![Huffington Post logo](/sites/default/files/styles/246w/public/assets/images/huffpost192x144.jpg?itok=sF2Y0c9v)>

Excerpt from [The Huffington Post](http://www.huffingtonpost.com/tom-silva/twilight-of-the-brands-no_b_5107581.html?utm_hp_ref=business&ir=Business) -- "[Aswath Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran), professor of finance at New York University's Stern School of Business, assessing the value of the Coke brand, put it at $64.2 billion total worth, or 80 percent of the company's value."

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