# Prof. Jonathan Haidt on business ethics and the launch of EthicalSystems.org

1 Faculty News January 22, 2014 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032188.jpg?itok=e-_825Cu)>

Excerpt from [Inc.](http://www.inc.com/will-yakowicz/nonprofit-aims-to-help-ceos-lead-more-ethically.html) -- "'People are often bad judges of their own motives and behavior. We are really good at fooling ourselves and not so good at keeping our resolutions,' [Haidt](http://www.stern.nyu.edu/faculty/bio/jonathan-haidt) says. 'A wise leader will accept flaws of human nature, accept that we are not perfectly rational, benevolent creatures and will therefore design a company that works with human nature to get the best behavior from everyone, including him or herself.'"

[Read more](http://www.inc.com/will-yakowicz/nonprofit-aims-to-help-ceos-lead-more-ethically.html)