# In an in-depth interview, Professor Ari Ginsberg discusses different approaches to innovation and how companies can create a more risk-tolerant corporate culture

1 Faculty News December 3, 2019 ![InnovationLeaderLogo_190x145](/sites/default/files/styles/246w/public/assets/images/InnovationLeaderLogo_190x145.png?itok=ENgvN95d)>

Excerpt from [Innovation Leader](https://www.innovationleader.com/employee-engagement/what-large-companies-can-learn-from-failure/1227.article) -- "When [Ari Ginsberg](https://www.stern.nyu.edu/faculty/bio/ari-ginsberg) discusses the business ecosystem, it can sound like he’s narrating an episode of the nature show Planet Earth. Ginsberg, a Professor of Entrepreneurship and Management at New York University’s Stern School of Business, talks about young startups as field mice —tiny players in the ecosystem.

[Read More](https://www.innovationleader.com/employee-engagement/what-large-companies-can-learn-from-failure/1227.article)