# Prof. Jason Greenberg on how small businesses can compete with larger chains during the holidays

1 Faculty News November 20, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_030738.jpg?itok=vA_55lyn)>

Excerpt from [Pittsburgh-Tribune Review](http://triblive.com/neighborhoods/alleghenyneighborhoods/alleghenyneighborhoodsmore/5064531-74/business-sewickley-black#axzz2neXxYZ3r) -- "Generally speaking, small businesses should be cognizant of what they do better than their competition whether it is other small businesses or large chains,' said [Jason Greenberg](http://www.stern.nyu.edu/faculty/bio/jason-greenberg), an assistant professor in New York University's Leonard N. Stern School of Business. 'This might include having a more convenient location, better service or a layout that is more intuitive and easier to navigate than competitors. It may also be the case that small businesses carry products that larger retailers do not.'”

[Read more](http://triblive.com/neighborhoods/alleghenyneighborhoods/alleghenyneighborhoodsmore/5064531-74/business-sewickley-black#axzz2neXxYZ3r)