# Prof. Jeffrey Carr identifies an essential element of branding

1 Faculty News November 27, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2013/11/28/business/smallbusiness/hands-on-activities-to-build-customer-loyalty.html) -- “'You can connect a brand to a product,' he said, 'but branding today is a lot more about emotional attachment.'”

[Read more](http://www.nytimes.com/2013/11/28/business/smallbusiness/hands-on-activities-to-build-customer-loyalty.html)