# Key takeaways from Professor Adam Alter's book, "Irresistible," are spotlighted

1 Faculty News January 27, 2020 ![TheHindu_190x145](/sites/default/files/styles/246w/public/assets/images/TheHindu_190x145.jpg?itok=Zjkmm6ga)>

Excerpt from [The Hindu](https://www.thehindu.com/sci-tech/technology/internet/how-the-infinite-scroll-creates-major-disruption-in-social-routines-and-mental-health/article30666353.ece) -- "In his 2017 book Irresistible, [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), a professor at NYU’s Stern School of Business, talks about people slipping into behavioural addictions like online shopping. One example mentioned in the book talks about an “accomplished” woman who had accumulated $80,000 in debt."

[Read More](https://www.thehindu.com/sci-tech/technology/internet/how-the-infinite-scroll-creates-major-disruption-in-social-routines-and-mental-health/article30666353.ece)