# At L2's Forum, Prof. Scott Galloway discusses Apple as a luxury brand

1 Faculty News November 8, 2013 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/apple-is-about-to-crash-the-party-l2-founder/) -- “'Apple is about to crash the party,' [Mr. Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway) said. 'Why wouldn’t \[Apple\] migrate to \[luxury\]?...The move gives consumers a chance to express their affinity for Apple with something other than \[technology\],' he said."

[Read more](http://www.luxurydaily.com/apple-is-about-to-crash-the-party-l2-founder/)