# Prof. Anat Lechner on non-traditional consulting

1 Faculty News December 31, 2013 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/what-apple-learned-luxury-hotel) -- "New York University management professor [Anat Lechner](http://www.stern.nyu.edu/faculty/bio/anat-lechner) previously worked at consulting heavyweight McKinsey & Company and still consults through her own firm alongside academic work. She says hiring non-traditional consultants can be a smart move bringing fresh perspective, but that firms also need to be careful in how they seek and use advice from advisors in a totally different industry."

[Read more](http://www.marketplace.org/topics/business/what-apple-learned-luxury-hotel)