# Prof. Arun Sundararajan on Yerdle and the sharing economy

1 Faculty News March 26, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_031606.jpg?itok=1xJUhJ6A)>

Excerpt from [MIT Technology Review](http://www.technologyreview.com/news/512731/a-former-walmart-exec-wants-to-help-you-buy-less/) -- "NYU’s [Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan) believes the time could be right for some (non-vertical-specific sharing marketplace) service like it to catch on, though he believes integrating with Facebook heavily is a strategic risk because any budding competitor can do the same."

[Read more >>](http://www.technologyreview.com/news/512731/a-former-walmart-exec-wants-to-help-you-buy-less/)