# Prof. Anindya Ghose's research on crowdfunding is featured

1 Faculty News September 26, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_044275.png?itok=iy5uGaOS)>

Excerpt from [PCWorld](http://www.pcworld.com/article/2049399/the-crowdfunding-caveat-most-campaigns-fail.html) -- "So what, apart from the money itself, does crowdfunding offer a fledgling venture? In an April 2013 paper coauthored by Burtch, [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose) of NYU’s Stern School of Business, and Sunil Wattal of Temple University’s Fox School of Business, one clear benefit stood out: Crowdfunding gives new ventures an opportunity to generate valuable publicity. 'Crowdfunding helps to create a lot of buzz, word-of-mouth, and awareness of a project, which then eventually helps in the final demand or consumption of that project,' says Ghose."

[Read more](http://www.pcworld.com/article/2049399/the-crowdfunding-caveat-most-campaigns-fail.html)