# Professor Adam Alter's new book, "Irresistible," is featured

1 Faculty News March 7, 2017 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/09a66122-027d-11e7-ace0-1ce02ef0def9) -- "\[[Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter)\] concludes that not only are humans peculiarly susceptible to becoming hooked to their devices, even if they do not enjoy the experience, but games and social media companies are expert at keeping them enthralled."

[Read more](https://www.ft.com/content/09a66122-027d-11e7-ace0-1ce02ef0def9)