# Professor Allen Adamson discusses the uncertain future for the fitness industry amid the COVID-19 pandemic

1 Faculty News May 15, 2020 ![PIX 11 News logo](/sites/default/files/styles/246w/public/assets/images/pix11news.jpg?itok=muG8wdmP)>

Excerpt from [Pix11](https://www.pix11.com/news/coronavirus/rapid-change-uncertain-future-for-fitness-industry) -- “'I think you can look at Amazon as an indication of the future,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), NYU Stern School of Business. 'They were selling books online and book sellers didn’t taken the seriously… People looked at Peloton as a niche and it’s going to become far more mainstream preeminently after this event.'”

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