# Professor Anindya Ghose comments on the growth of e-commerce grocery shopping in India

1 Faculty News November 17, 2017 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](https://qz.com/1120895/amazon-flipkart-why-are-indias-e-commerce-giants-obsessed-with-selling-groceries-online/) -- "'E-commerce grocery shopping is expected to grow rapidly, particularly among the digitally-centered millennial generation. Consumers are beginning to change where and how they buy groceries, and multi-channel supermarkets have to meet these emerging needs,' said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor at New York University’s Stern School of Business. 'If an e-commerce retailer is not jumping on board the grocery train, it may not be around to catch that ride a year or two later.'"

[Read more](https://qz.com/1120895/amazon-flipkart-why-are-indias-e-commerce-giants-obsessed-with-selling-groceries-online/)