# Professor Bryan Bollinger's joint research on contagion in solar panel adoption is highlighted

1 Faculty News March 1, 2020 ![The Atlantic logo](/sites/default/files/styles/246w/public/assets/images/con_031336.jpg?itok=T4ciY3Gl)>

Excerpt from [The Atlantic](https://www.theatlantic.com/magazine/archive/2020/03/climate-change-peer-pressure/605515/) -- "Solar-panel adoption, for example, is particularly contagious. After controlling for a variety of other potentially important causal factors, one study found contagion’s power in this domain to be substantial: Each new installation in a neighborhood can, over time, lead to several additional ones."

[Read More](https://www.theatlantic.com/magazine/archive/2020/03/climate-change-peer-pressure/605515/)