# Professor Hila Lifshitz-Assaf offers insights from her research at NASA on open innovation

1 Faculty News April 10, 2019 ![BBC News logo](/sites/default/files/styles/246w/public/assets/images/con_030504.jpg?itok=xD3gBRnr)>

Excerpt from [BBC News](https://www.bbc.co.uk/programmes/m0003z9b) -- "It's a generational change and companies know that if they don't give their employees a way to fully express their ideas also they will leave very quickly because developing a new venture or startup today is much cheaper and much faster than it used to be."

[Listen here](https://www.bbc.co.uk/programmes/m0003z9b)