# Professor Irving Schenkler is quoted in a story exploring how brands are responding to the recent protests in Hong Kong

1 Faculty News March 1, 2020 ![Swissquote Magazine logo](/sites/default/files/styles/246w/public/assets/images/swissquote192x144.jpg?itok=6knIzfR0)>

Excerpt from [SwissQuote](https://s3.amazonaws.com/imagerelay-assets/client/2958/assets/77967464/SWI_1_EN_Digital.pdf?AWSAccessKeyId=AKIAJVLMPTIIZCRKAFSQ&Expires=1582826440&Signature=H3CEahRylf38PzhEbYDNbqCQxAY%3D&response-content-disposition=inline) -- "'These examples are proof that even the biggest companies are not protected from the ire of the govern-ment,' said [Irving Schenkler](https://www.stern.nyu.edu/faculty/bio/irving-schenkler), manage-ment communication expert at the New York University Stern School of Business. 'These companies are in a minefield, because if they concede to the demands of an authoritarian government, they could damage their reputation in democratic countries.'"

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