# Professor Scott Galloway notes that among the Big Tech firms, Apple is the least obvious for antitrust violations because its primary asset is its brand

1 Faculty News August 3, 2020 ![Yahoo Finance logo](/sites/default/files/styles/246w/public/assets/images/yahoofinance.jpg?itok=iQnyXkp_)>

Excerpt from [Yahoo Finance](https://finance.yahoo.com/news/why-apple-has-less-to-fear-from-antitrust-regulators-than-facebook-google-and-amazon-152744932.html) -- “'Apple is probably the least obvious for antitrust \[violations\], because the primary asset of Apple, one could argue, is its brand, and then it becomes a question of which company has domain over the brand,' says NYU marketing professor [Scott Galloway](https://www.stern.nyu.edu/faculty/bio/scott-galloway), author of the 2017 book 'The Four,' about Amazon, Apple, Facebook, and Google.'"

[Read More](https://finance.yahoo.com/news/why-apple-has-less-to-fear-from-antitrust-regulators-than-facebook-google-and-amazon-152744932.html)