# Professor Thomai Serdari is quoted in a story exploring how J. Crew's bankruptcy filing may set the stage for a 'shakeout' in retail

1 Faculty News May 6, 2020 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/how-j-crews-bankruptcy-sets-the-stage-for-a-shakeout-in-retail/577404/) -- "The label 'had a major cultural moment' after Mickey Drexler arrived from Gap in 2003 to become CEO, and later promoted Jenna Lyons to lead its creative team, according to [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a marketing and branding professor at New York University's Stern School of Business, and author of the forthcoming book 'Rethinking Luxury Fashion, The Role of Cultural Intelligence in Creative Strategy.'"

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