# Professor Arun Sundararajan is featured on advertising and AI chatbots: “Business School Professors’ Picks.”

1 School News March 1, 2026 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)Excerpt from [Financial Times](https://www.ft.com/content/ad10ad2a-a3a3-450a-aaff-7900d795fd3a) — “The article, which I plan to use in my [Executive MBA](https://www.stern.nyu.edu/programs-admissions/executive-mba) class, frames a central question about consumer-facing artificial intelligence: how will AI companies eventually monetise their massive capital investments and operating costs?”

[Read More](https://www.ft.com/content/ad10ad2a-a3a3-450a-aaff-7900d795fd3a)