# Prof. Arun Sundararajan on emerging business models in the sharing economy

1 Faculty News October 27, 2013 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2013/10/27/business/rentals-that-let-you-fly-the-coop.html) -- "This licensing model is a reasonable approach, says [Arun Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor in the Stern School of Business at New York University who studies the sharing economy. But it’s susceptible to problems. 'They run a higher risk of bad consumer experiences,' he says... 'It’s likely to be a new consumption experience for most people,' he says, 'so you have to hold their hands.'”

[Read more](http://www.nytimes.com/2013/10/27/business/rentals-that-let-you-fly-the-coop.html)