# Prof. Vicki Morwitz tests Routehappy, a new travel booking website

1 Faculty News April 25, 2013 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from the [Washington Post](http://www.washingtonpost.com/lifestyle/travel/the-navigator-finding-the-best-possible-flight-experience/2013/04/25/e54dc886-9bda-11e2-a941-a19bce7af755_story.html) -- “'I think Routehappy can help change the airline industry,' says [Morwitz](http://www.stern.nyu.edu/faculty/bio/vicki-morwitz), an expert on consumer behavior and marketing and a happy Aeroflot customer. 'Ultimately, this can be better for the airlines themselves, as they can differentiate themselves instead of being viewed as interchangeable commodities.'”

[Read more](http://www.washingtonpost.com/lifestyle/travel/the-navigator-finding-the-best-possible-flight-experience/2013/04/25/e54dc886-9bda-11e2-a941-a19bce7af755_story.html)