# Prof. Hal Hershfield's research on how to foster environmentally friendly behavior is featured

1 Faculty News December 2, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_045439.jpg?itok=sjrMtVXj)>

Excerpt from [The Weather Channel](http://www.weather.com/health/how-make-people-care-about-climate-change-20131202) -- "'Our research suggests to rely less on end-of-world scenarios and to emphasize instead the various ways in which our country – and our planet – has a rich and long history that deserves to be preserved,' said NYU Stern researcher [Hal Hershfield](http://www.stern.nyu.edu/faculty/bio/hal-hershfield), Ph.D., in a press release. 'By highlighting the shadow of the past, we may actually help illuminate the path to an environmentally sustainable future.'"

[Read more](http://www.weather.com/health/how-make-people-care-about-climate-change-20131202)