# Prof. Jeffrey Younger on the importance of brevity in business communication

1 Faculty News April 22, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_047496.jpg?itok=FTYrw1Lf)>

Excerpt from [Globo.com](http://gnt.globo.com/saiajusta/noticias/Falar-menos-e-fundamental-para-a-boa-comunicacao--diz-pesquisador.shtml) -- "Being brief becomes more and more necessary as our attention is being pulled in a million different ways. If you're briefer, you probably have more opportunities to convey the message much more quickly. The audience has less time and, probably, you have less time delivering it."
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Watch the video](http://gnt.globo.com/saiajusta/noticias/Falar-menos-e-fundamental-para-a-boa-comunicacao--diz-pesquisador.shtml)