## Brand Management Specialization

The Brand Management Specialization prepares students to manage a product in a company. Brand managers are responsible for orchestrating the design, positioning, development, and delivery of successful products. They generate, develop, and curate ideas, design products, create strategies and roadmaps, and plan releases. To be effective in this role, brand managers must have not only a deep understanding of the market, the user, and the product, but knowledge of all the functions on which they depend and the ability to coordinate their efforts. This includes making sure that researchers provide the needed customer insights, engineers build the right products, salespeople sell, and the supply chain delivers.

Faculty Advisor:[ Professor Sunder Narayanan](https://www.stern.nyu.edu/faculty/bio/sunder-narayanan), <sn15@stern.nyu.edu>

**Students completing the Brand Management specialization must complete 9 credits of approved coursework.**

## Course List

###
Required:

MKTG-GB.2365 Brand Strategy
(For students beginning the MBA program during or after Fall 2020)

### Complete the remaining credits from the list below:

**Course Number****Course Title**BSPA-GB.2306Social Entrepreneurship in Sustainable Food BusinessECON-GB.2345The Business of Platforms, Networks, and Two-sided MarketsINTA-GB.2122Disruption, Entrepreneurship &amp; Social Impact INTA-GB.2307Tech Industry Drivers: An Analytical FrameworkINTA-GB.3323Tech SolutionsMGMT-GB.3155Tech Innovation StrategyMKTG-GB.2103Marketing &amp; SustainabilityMKTG-GB.2128Consultative SellingMKTG-GB.2129Sales ManagementMKTG-GB.2147Consumer BehaviorMKTG-GB.2150Social Media &amp; Mobile TechnologiesMKTG-GB.2173New Media in MarketingMKTG-GB.2191Tech Product ManagementMKTG-GB.2192Predicting the Future of TechnologyMKTG-GB.2193Tech Product Management IIMKTG-GB.2323Marketing and SustainabilityMKTG-GB.2327Research for Customer InsightsMKTG-GB.2344Data Driven Decision Making: ManagerialMKTG-GB.2347Consumer BehaviorMKTG-GB.2350Marketing Planning &amp; StrategyMKTG-GB.2353PricingMKTG-GB.2356AI in Marketing AnalyticsMKTG-GB.2368Consulting Lab: BrandingMKTG-GB.2370New ProductsMKTG-GB.2371Innovation and DesignMKTG-GB.2376Next Gen FashionMKTG-GB 2392Strategic Foresight and Predicting the Future of TechnologyMKTG-GB.3150Marketing Planning &amp; StrategyTECH-GB.2131High-Tech Start-Ups &amp; Products: A Technical PerspectiveTECH-GB.2135Programming in PythonTECH-GB.2335Programming in Python &amp; Fundamentals of Software DevelopmentTECH-GB.2336\*Data Science for Business Analytics - TechnicalTECH-GB.2345Tech and the City: Customer-Centric Digital EntrepreneurshipTECH-GB.3109Digital Marketing AnalyticsTECH-GB.3310Digital Marketing AnalyticsTECH-GB.3336\*Data Science for Business Analytics - ManagerialTECH-GB.3362Emerging Technology &amp; Business Innovation

\* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).

For course descriptions, please see the [Records &amp; Registration website](/portal-partners/registrar/course-information/course-descriptions-prerequisites).