## Digital Marketing Specialization

The internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. Virtually every company in every industry is committed to establishing a “digital presence” that enables it to interact with customers and suppliers in new ways. As a result, today’s marketing managers need a deep understanding of how digital tools can be used to develop insights about customers and competitors and make key decisions about price, communications, channels, and products. These tools include the latest developments in areas such as social media, crowdsourcing, data analytics, mobile, and e-commerce. This specialization provides students with the strategic and analytical skills to obtain positions in organizations that are using these digital marketing tools and resources to add value to those organizations. The organizations include the “suppliers” of these new digital tools (e.g., Google, Facebook), consulting firms and advertising agencies, and traditional companies that are routinely using these tools and resources to aid in making everyday decisions.

Faculty Advisor: [Professor Sunder Narayanan,](https://www.stern.nyu.edu/faculty/bio/sunder-narayanan) <sn15@stern.nyu.edu>

Course List:

Complete a combination of 9 credits from the two lists below, taking at least 3 credits from each one.

**Analytical**

Complete at least 3 credits (and up to 6 credits) from the list below:

**Course Number****Course Title**MKTG-GB.2344Data Driven Decision Making: ManagerialTECH-GB.2336\*Data Science and AI for Business: TechnicalTECH-GB.3109Digital Marketing AnalyticsTECH-GB.3310 Digital Marketing AnalyticsTECH-GB.3336\*Data Science and AI for Business: Managerial

\* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time students only).

**Strategic**

Complete at least 3 credits (and up to 6 credits) from the list below:

**Course Number** **Course Title**MKTG-GB.2124Digital Disruption: Creating and Capturing ValueMKTG-GB.2125Digital Media InnovationMKTG-GB.2133Digitalization and SocietyMKTG-GB.2150 Social Media &amp; Mobile TechnologiesMKTG-GB.2173 New Media in Marketing MKTG-GB.2325Digital Media InnovationTECH-GB.2318Digital StrategyLAW-LW.11019.001 Information Privacy Law

For course descriptions, please see the [Office of Records &amp; Registration website.](https://www.stern.nyu.edu/portal-partners/registrar/course-information/course-descriptions-prerequisites)